Paid Search Specialist
Location: Lincoln, RI, United States
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Description
Paid Search Specialist
50 Amica Way, Lincoln, RI 02865
Thank you for considering Amica as part of your career journey, where your future is our business.
At Amica, we strive to build a culture of belonging where employees are encouraged to share their unique experience to enrich our workplace, strengthen our company’s mission and broaden our vision of what’s possible. We’re focused on creating a workplace that works for all. We’ll continue to provide training, guidance, and resources to make Amica a true place of belonging for all employees. Want to learn more about our commitment to diversity, equity, and inclusion? Visit our DEI page to read about it!
As a mutual company, our people are our priority. We seek differences of opinion, life experience and perspective to represent the diversity of our policyholders and achieve the best possible outcomes. Our office located in Lincoln, RI is seeking a Paid Search Specialist to join the team!
Job Overview:
The Paid Search Specialist is responsible for management and activation of paid media campaigns to support and advance Amica’s overall marketing objectives.
This is a hybrid position that requires three days per week in our Lincoln, RI office and provides two work from home days per week
Responsibilities:
- Responsible for managing paid search, lead aggregators and YouTube to ensure programs align with overall department and company goals. Manages full scope of day-to-day activity and works alongside manager and/or agency partner to develop long-term strategy for directly managed channels.
- Responsible for activation of campaigns across directly managed channels, including campaign creation, monitoring, and optimization.
- Works with creative team to ensure they understand the scope of media campaign, deadlines, and channel best practices. Also able to provide ongoing creative performance updates and learnings throughout course of campaign.
- Creates and maintains success metrics for media campaigns, making recommendations for metrics driven improvements and testing options to develop learnings.
- Works with web team to ensure cohesive strategy between paid search and organic search channels.
- Works with vendor partners and outside sources to understand competitive changes, industry changes and channel changes that could impact performance and strategy.
- Will be called upon to handle other assignments as needed.
Qualifications:
- Bachelor’s degree in Marketing or related field.
- Experience working in Google AdWords and Bing Ads interfaces. m
- At least 3 years’ experience managing paid search campaigns.
- Ability to effectively manage and prioritize work.
- Solid understanding of analytics, measuring and interpreting data to make sound optimization recommendations.
- Excellent written and verbal communication skills.
- Google Ads and Analytics certifications are a plus.
- Agency experience is a plus.
- Familiarity with the insurance industry is a plus.
Total Rewards:
- Medical, dental, vision coverage, short- and long-term disability, and life insurance
- Paid Vacation – you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. While able to use prior to accrual, vacation time will accrue monthly
- Holidays - 14 paid holidays observed
- Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment
- Generous 401k with company match and immediate vesting. Additionally, annual 3% non-elective employer contribution
- Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
- Generous leave programs, including paid parental bonding leave
- Student Loan Repayment and Tuition Reimbursement programs
- Generous fitness and wellness reimbursement
- Employee community involvement
- Strong relationships, lifelong friendships
- Opportunities for advancement in a successful and growing company
Amica conducts background checks which includes a review of criminal, educational, employment and social media histories, and if the role involves use of a company vehicle, a motor vehicle or driving history report. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment.
The safety and security of our employees and our customers is a top priority. Employees may have access to employees’ and customers’ personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees’ or customers’ physical, mental or financial well-being may result in the withdrawal of the conditional offer of employment.
About Amica:
Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.
Equal Opportunity Policy: All qualified applicants authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.
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