Digital Marketing Specialist in Lincoln, RI at Amica

Date Posted: 7/22/2018

Job Snapshot

  • Employee Type:
  • Location:
    Lincoln, RI
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Location: Lincoln, RI (Marketing Department)

Are you looking for a job in a growing industry with new products, new markets and new technology?

With locations across the country, Amica Mutual Insurance Company offers opportunities to join this dynamic field with a financially strong and respected insurance provider. Amica, based in Lincoln, RI, is a national writer of auto, home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, offers a full line of life insurance products.

We are recognized as a leader in customer service and credit this success to our 3,700 employees in 44 offices across the country. Our benefits package includes high-quality medical, dental and vision coverage, short-term and long-term disability insurance and more.

Our office located in Lincoln, RI is seeking a Digital Marketing Specialist. The selected candidate will be responsible for the development, execution and optimization of digital marketing programs to help meet Amica’s lead generation and communications objectives.

Job Functions and Responsibilities:

• Works with content marketing agency and internal partners to oversee content planning, development, campaign execution and analysis in support of Amica’s Auto and Home content marketing objectives. Facilitates optimization of Amica’s Auto and Home content microsites.
• Works with cross departmental team to assist in content planning and creation, campaign development and analysis in support of Amica’s Auto and Home social media objectives.
• Works with email marketing agency and internal partners to oversee planning, development, execution, analysis and optimization of programs in support of Amica’s Auto and Home email marketing objectives.
• Works with agency and internal partners to align digital marketing programs with broader advertising strategies, advanced segmentation and custom messaging across relevant channels.
• Supports new media testing and audience segmentation strategies where appropriate.
• Leads special marketing projects as assigned by the Marketing Officer.
• Will be called upon to handle other duties as required.

Job Requirements:

• Five years of experience in the marketing field.
• Experience in the development, execution and analysis of digital marketing programs.
• Extreme attention to detail and outstanding organization skills.
• Ability to multitask, manage multiple programs simultaneously and prioritize when necessary.
• Ability to work collaboratively with agency partners, internal partners and internal stakeholders.
• Excellent communication skills with ability to communicate clearly with all levels of the organization.
• Ability to manage and track projects to ensure on time and on budget delivery.
• Ability to understand analytics, how to interpret data and make optimization recommendations a plus.
• Bachelor’s Degree in Marketing or related field.
• Experience with the insurance industry preferred. Experience marketing Auto and Home insurance products a plus.

Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, religion, sex, color, national origin, ethnicity, age, genetic information, disability or sexual orientation. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.