Integrated Marketing Manager
Location: Lincoln, RI, United States
Date Posted:
Description
Thank you for considering Amica as part of your career journey, where your future is our business.
At Amica, we pride ourselves on being an inclusive and supportive environment. We all work together to accomplish the common goal of providing the best experience for our customers. We believe in trust and fostering lasting relationships for our customers and employees! We’re focused on creating a workplace that works for all. We’ll continue to provide training, guidance, and resources to make Amica a true place of belonging for all employees. Want to learn more about our commitment to diversity, equity, and inclusion? Visit our DEI page to read about it!
As a mutual company, our people are our priority. We seek differences of opinion, life experience and perspective to represent the diversity of our policyholders and achieve the best possible outcomes. Our office located in Lincoln, RI is seeking an experienced Integrated Marketing Manager to join the team!
The newly created Integrated Marketing Manager will play a critical role in our cross-channel campaign strategy, planning and operations. This role works with channel managers, analytics, brand and creative, web strategy, product development, project management, and agency partners to help achieve Amica’s brand and demand goal.
This is a hybrid position that requires three days per week in our Lincoln, RI office and provides two work from home days per week.
- Develops briefs, go to market strategy, playbooks, media plan, campaign calendar and related processes.
- Partners with cross functional teams to align strategy, audience, creative and experience across linear and addressable TV/OTT/CTV, digital video, audio and podcasts, social, programmatic, paid search, lead aggregators, email, direct mail and brand/media sponsorships.
- Partners with channel managers, data scientists, marketing mix modeling partners and agencies to analyze campaign performance and determine optimal media mix to achieve brand and demand outcomes.
- Manages media budget, partners with data scientists to determine optimal media mix and recommend budget allocation and shifts based on performance.
- Coordinates team meetings to foster integration and data driven decision making.
- Provides regular updates to stakeholders on strategic shifts, performance and progress.
- May be called upon to handle other duties as required.
Qualifications:
- Bachelor’s degree and 8-10 years related experience.
- Insurance knowledge preferred.
- Experience working at or managing an agency.
- Experience directly managing people and projects.
- Proven ability to execute integrated marketing campaigns and achieve performance goals.
- Proven ability to work independently and within in a high energy team environment.
- Proven ability to effectively communicate and present information to audiences of various levels.
- Strong analytical and problem-solving skills, understanding of analytics, marketing measurement and interpreting data to make optimization recommendations.
- Medical, dental, vision coverage for single or family, short- and long-term disability, and life insurance
- Paid Vacation – you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. While able to use prior to accrual, vacation time will accrue monthly.
- Holidays - 14 paid holidays observed
- Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment
- Generous 401k with company match and immediate vesting. Additionally, annual 3% non-elective employer contribution
- Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
- Generous leave programs, including paid parental bonding leave
- Student Loan Repayment and Tuition Reimbursement programs
- Generous fitness and wellness reimbursement
- Employee community involvement
- Strong relationships, lifelong friendships
- Opportunities for advancement in a successful and growing company
The safety and security of our employees and our customers is a top priority. Employees may have access to employees’ and customers’ personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees’ or customers’ physical, mental or financial well-being may result in the withdrawal of the conditional offer of employment.
Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.
